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The Ritz-Carlton Hotel Company will diversify into the cruise market with a Yachting concept


The legendary name with the service to match "Ritz-Carlton" is planning to enter the cruise market with a new concept in the form of large 190M super-mega-yacht, catering for a capacity of 298 Guests, featuring 149 all balcony-suites.

In total, the Ritz-Carlton Hotel Co. is planning 3 luxurious cruising yachts. The first vessel of which will enter service in Q4 - 2019.

The concept was developed by the Ritz-Carlton maritime experts, namely Douglas Prothero and Lars Clasen, in collaboration with funds managed by Oaktree Capital Management. The new Ritz-Carlton Yacht Collection desires to bring to market a new level of excellence in hospitality service within the framework of a long-term arrangement. Moreover, we understand from media reports, that the Ritz-Carlton Yacht Collection will bring its own fresh and distinctive style to the luxury market, with its yachts likely to stand out and capture attention at the most exclusive ports around the world. testament to this fact, the modern craftsmanship and interior finishes of each yacht will be co-designed by The Ritz-Carlton and Tillberg Design.

Certainly this is a refreshing move and the uniquely combined yachting and cruising concept will be defined as a new edition to luxury travel for guests seeking to discover the world in what is promised and best described to be "a relaxed, casually elegant and comfortable atmosphere, featuring the highest level of personalized service".

Itineraries are expected to focus on a more exclusive type of destination such as Capri, Portofino, St. Barths and Cartagena. The pace of the voyage will be relaxed, which includes overnight stays, within varying voyages ranging from 7 to 10 days. The first yacht will cruise a vast range of the world's waters including but not limited to:
  • Mediterranean
  • Northern Europe
  • Caribbean
  • Latin America
Apart from the balcony suites, each yacht will boast 2 x 138 sqM Duplex Penthouse Suites. Highlights also include
  • A restaurant by Sven Elverfeld of Aqua
  • A 3-star Michelin restaurant at The Ritz-Carlton, Wolfsburg
  • A signature Ritz-Carlton Spa
  • A Panorama Lounge and wine bar, offering a wide variety of entertainment
  • Curated experiences (destination linked) by collaborating with local chefs, musicians & artists
This new exciting luxury project distinguishes the Marriott International (parent company of Ritz-Carlton) to be the unique provider of luxury accommodation on both terra-firma and at sea. What's interesting, is that this is not the first venture into cruising for the Marriott International, as it once had an interest in Sun Line Cruises.
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